Ag Technologies:
A Holistic Marketing Transformation

Revitalizing a Precision Ag Leader

Ag Technologies, a leader in precision agriculture, partnered with Barrett Media in 2017 to enhance its branding, marketing, and technological outreach. Known for empowering farmers with sophisticated technology tools, Ag Technologies sought to crystallize its message of being a trusted guide in the agricultural sector.

Crafting a Cohesive Brand Narrative

Our journey began with a deep dive into Ag Technologies’ brand essence, refining and modernizing their identity while respecting their rich heritage. We understood that their advanced services, though highly effective, were complex and needed a simplified, compelling narrative.

Strategic Brand and Website Overhaul

• Logo Evolution: We rejuvenated their logo, infusing modernity yet retaining elements from the original design to maintain brand recognition.
• Website Redesign: A complete overhaul of their website was undertaken, introducing a fresh, user-friendly interface aligned with the new brand standards and style guide. The revamped site not only highlighted their services but also featured sophisticated client and employee portals for personalized access to essential resources.
• Brand Standardization: A meticulous style guide ensured consistency across all platforms, fortifying their brand’s presence and message.

Multimedia Storytelling

• Video Production: High-impact, explanatory videos were crafted, employing animated graphics to demystify complex technologies and services offered by Ag Technologies.
• Training and Onboarding: We developed an exclusive learning management platform for Ag Technologies, standardizing training processes through comprehensive onboarding videos.

Marketing Collateral and Trade Show Presence

• Trade Show Displays & Collateral: From eye-catching trade show displays to informative brochures, we ensured Ag Technologies stood out in every expo and event.
• Corporate Stationery: Business cards, corporate stationery, and vehicle wraps were designed to mirror the renewed brand ethos, ensuring uniformity and professionalism.

Continued Partnership for Growth

As a testament to our integrated marketing strategy, Ag Technologies experienced a significant enhancement in brand coherence, message delivery, and market presence. Our ongoing partnership allows Ag Technologies to access a wide spectrum of services, including:

• Social Media Campaigns: Engaging social media graphics and campaigns that resonate with their audience and amplify their brand voice.
• Custom Software Solutions: Beyond conventional marketing, we provided tailored software solutions, fortifying their position as a tech-savvy leader in the industry.

With Barrett Media, Ag Technologies found not just a service provider but a dedicated partner committed to propelling their brand forward, ensuring every piece of content, every strategy, and every design aligns perfectly with their mission to transform agriculture through technology.